请求接口：https://ad.e.kuaishou.com/rest/openapi/v1/report/material_report
请求方式：POST
数据格式：JSON
请求参数
字段类型描述advertiser_idlong快手短视频广告主ID（注：非账户快手ID），在获取accessToken时返回start_datestring过滤筛选条件，格式yyyy-MM-dd可选时间范围参见文档上方说明end_datestring过滤筛选条件，格式yyyy-MM-dd可选时间范围参见文档上方说明campaign_type（可选）int计划类型，过滤筛选条件 1 - 作品推广；2 - 提升应用安装；3 - 获取电商下单；4 - 推广品牌活动；5 - 收集销售线索；6 - 保量广告；7 - 提高应用活跃。campaign_ids（可选）long[]广告计划ID集，过滤筛选条件，单次查询数量不超过5000unit_ids（可选）long[]广告组ID集，过滤筛选条件，单次查询数量不超过5000creative_ids（可选）long[]广告创意ID集，过滤筛选条件，单次查询数量不超过5000photo_ids(可选)long[]视频ID集，过滤筛选条件，单次查询数量不超过5000cover_ids(可选)long[]封面ID集，过滤筛选条件，单次查询数量不超过5000creative_material_type (可选)int素材类型：1 - 竖版视频; 2 - 横版视频; 3 - 便利贴;5 -竖版图片; 6- 横版图片; 9-小图；10-组图view_type（必填）int报表类型：5 - 视频报表 7 - 封面报表 8 - 便利贴报表;16-图片报表；temporal_granularity（可选）string天粒度（DAILY）／小时粒度（HOURLY），默认支持天粒度数据report_dims（可选）string[]"adScene"：按快手推广场景；"placementType"：按广告范围，快手/联盟;不传/传空/传空数组：不限pageint请求的页码，默认为 1page_sizeint每页行数，默认为20，更大支持1000请求示例：
curl-H"Access-Token:d198a850da67a1f81279e30"-H"Content-Type:application/json"-d'{"start_date":"2018-12-06","end_date":"2018-12-07","advertiser_id":486,"temporal_granularity":"DAILY","campaign_type":3,"optimize_target":"click","page_size":2,"page":1}'https://ad.e.kuaishou.com/rest/openapi/v1/report/material_report
返回参数
说明：返回字段和请求参数中的view_type对应。 view_type为视频报表时返回photoUrl，coverUrl，photoCaption(作品广告语) 为封面报表时返回 coverUrl 为贴纸报表时返回 stickyUrl
字段类型描述codeint返回码/错误码messagestring返回信息/错误信息dataJSONtotal_countint数据的总行数detailsJSON数据明细信息stat_datestring数据日期，格式：YYYY-MM-DDstat_hourint数据小时photo_urlstring视频url地址（视频报表时返回）cover_urlstring封面url地址（封面报表时返回）sticky_urlstring便利贴url地址（便利贴报表时返回）image_urlsstring图片url地址（图片报表时返回）ad_scenestring快手信息流广告投放场景效果字段保持一致，暂略返回样例
{"total_count":20,"details":[{"charge":0.0,"show":0,"aclick":143,"bclick":0,"share":0,"comment":0,"like":0,"follow":0,"report":0,"block":0,"negative":0,"activation":0,"submit":0,"adScene":"全部","ad_scene":"全部","placement_type":"全部","cancel_follow":0,"download_started":0,"download_completed":0,"stat_date":"2020-08-06","stat_hour":0,"photo_click":0,"photo_click_ratio":0.0,"action_ratio":0.0,"impression_1k_cost":0.0,"photo_click_cost":0.0,"action_cost":0.0,"event_pay_first_day":0,"event_pay_purchase_amount_first_day":0.0,"event_pay_first_day_roi":0.0,"event_pay":0,"event_pay_purchase_amount":0.0,"event_pay_roi":0.0,"event_register":0,"event_register_cost":0.0,"event_register_ratio":0.0,"event_jin_jian_app":0,"event_jin_jian_app_cost":0.0,"event_credit_grant_app":0,"event_credit_grant_app_cost":0.0,"event_credit_grant_app_ratio":0.0,"event_order_paid":0,"event_order_paid_purchase_amount":0.0,"event_order_paid_cost":0.0,"form_count":0,"form_cost":0.0,"form_action_ratio":0.0,"event_jin_jian_landing_page":0,"event_jin_jian_landing_page_cost":0.0,"event_credit_grant_landing_page":0,"event_credit_grant_landing_page_cost":0.0,"event_credit_grant_landing_ratio":0.0,"event_next_day_stay_cost":0.0,"event_next_day_stay_ratio":0.0,"event_next_day_stay":0,"play_3s_ratio":0.6503496503496503,"event_valid_clues":0,"event_valid_clues_cost":0.0,"ad_product_cnt":0,"event_goods_view":0,"merchant_reco_fans":0,"event_order_amount_roi":0.0,"event_goods_view_cost":0.0,"merchant_reco_fans_cost":0.0,"event_new_user_pay":0,"event_new_user_pay_cost":0.0,"event_new_user_pay_ratio":0.0,"event_button_click":0,"event_button_click_cost":0.0,"event_button_click_ratio":0.0,"play_5s_ratio":0.5734265734265734,"play_end_ratio":0.0,"event_order_paid_roi":0.0,"event_new_user_jinjian_app":0,"event_new_user_jinjian_app_cost":0.0,"event_new_user_jinjian_app_roi":0.0,"event_new_user_credit_grant_app":0,"event_new_user_credit_grant_app_cost":0.0,"event_new_user_credit_grant_app_roi":0.0,"event_new_user_jinjian_page":0,"event_new_user_jinjian_page_cost":0.0,"event_new_user_jinjian_page_roi":0.0,"event_new_user_credit_grant_page":0,"event_new_user_credit_grant_page_cost":0.0,"event_new_user_credit_grant_page_roi":0.0,"photo_url":"xxxxxxxxx","cover_url":”xxxxxxxxxx“"sticky_url":null,"photo_caption":"...","creative_material_type_string":null
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本文标题：快手短视频广告：素材报表
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