请求接口：https://ad.e.kuaishou.com/rest/openapi/v1/merchant/report/detail_report
请求方式：POST
数据格式：JSON
请求参数
字段类型描述advertiser_idlong快手广告数据转化主 ID（注：非账户快手 ID），在获取 accessToken 时返回advertiser_idlong广告主 ID（注：非账户快手 ID），在获取 accessToken 时返回view_typeint数据类型：1：账户；2：广告计划；3：广告组；4：广告创意group_typeint汇总方式：1：天 （默认值）；2：小时 此时 start_date 只能是当天，end_date 只能是下*start_datestring过滤筛选条件，格式 yyyy-MM-ddend_datestring过滤筛选条件，格式 yyyy-MM-ddcampaign_ids（可选）string计划 id 列表，以英文逗号分割，查询计划转化数据 viewType=2 时必填，否则不用填写unit_ids（可选）string单元 id 列表，以英文逗号分割，查询单元转化数据 viewType=3 时必填，否则不用填写creative_ids（可选）string创意 id 列表，以英文逗号分割，查询创意转化数据 viewType=4 时必填，否则不用填写programmed_creative_ids（可选）string程序化创意 id 列表，以英文逗号分割，查询程序化创意转化数据 viewType=4 时必填，，否则不用填写pageint请求的页码，默认为 1page_sizeint每页行数，默认为 20，更大支持 2000返回参数
字段类型描述codeint返回码/错误码codeint返回码/错误码messagestring返回信息/错误信息dataJSONtotal_countint数据的总行数detailsJSON数据明细信息report_datestring日期report_hourint小时report_date_hourstring日期+小时campaign_namestring计划名称campaign_idstring计划 IDunit_namestring快手广告代运营组名称unit_idstring广告组 IDcreative_namestring创意名称creative_idstring创意 idcost_totallong花费impressionlong封面曝光数photo_clicklong封面点击数photo_click_ratiodouble封面点击率clicklong素材曝光数actionbar_clicklong行为数action_ratiodoube行为率merchant_photo_impression_1k_costdouble平均千次封面曝光花费(元)merchant_photo_click_costdouble平均封面点击单价(元)merchant_impression_1k_costdouble平均千次素材曝光花费(元)merchant_click_costdouble平均行为单价(元)play_3s_ratiodouble3s 播放率play_5s_ratiodouble5s 播放率play_end_ratiodouble完播率sharelong分享数commentlong评论数likeslong点赞数reportlong举报数blocklong拉黑数negativelong减少此类作品数merchant_reco_fanslong涨粉量reco_fans_costdouble涨粉成本（元）paied_orderlong支付订单数order_costdouble下单成本gmvdoubleGMVt0_gmvlong当日累计 GMVt1_gmvlong投后 1 日累计 GMVt3_gmvlong投后 3 日累计 GMVt7_gmvlong投后 7 日累计 GMVt15_gmvlong投后 15 日累计 GMVt30_gmvlong投后 30 日累计 GMVroidoubleROIt0Roidouble当日累计 ROIt1Roidouble投后 1 日累计 ROIt3Roidouble投后 3 日累计 ROIt7Roidouble投后 7 日累计 ROIt15Roidouble投后 15 日累计 ROIt30Roidouble投后 30 日累计 ROIt7_retentionlong投后 7 日涨粉留存量t30_retentionlong投后 30 日涨粉留存量t7_retention_ratiodouble投后 7 日涨粉留存率t30_retention_ratiodouble投后 30 日涨粉留存率t0_order_cntlong当日累计订单成交量t1_order_cntlong投后 1 日累计订单成交量t3_order_cntlong投后 3 日累计订单成交量t7_order_cntlong投后 7 日累计订单成交量t15_order_cntlong投后 15 日累计订单成交量t30_order_cntlong投后 30 日累计订单成交量请求实例
curl-H"Access-Token:d198a850da67a16279e30"-H"Content-Type:application/json"-d'{"start_date":"2021-03-01","end_date":"2021-03-07","advertiser_id":486,"view_type":2,"campaign_ids":"111,222","page_size":2,"page":1}'https://ad.e.kuaishou.com/rest/openapi/v1/merchant/report/detailReport
返回实例
{"code":0,"message":"OK","data":{"total_count":1,"details":[{"report_date":"2021-03-05","report_hour":0,"campaign_id":36700091,"campaign_name":"直播推广_20210305_11:45","unit_id":0,"unit_name":"","creative_id":0,"creative_name":"","put_status":1,"unit_create_time":0,"campaign_create_time":1614915941428,"creative_create_time":0,"cost_total":0,"paied_order":0,"gmv":0.0,"t1_retention":0,"t7_retention":0,"t30_retention":0,"t0_order_cnt":0,"t1_order_cnt":0,"t3_order_cnt":0,"t7_order_cnt":0,"t15_order_cnt":0,"t30_order_cnt":0,"t0_gmv":0,"t1_gmv":0,"t3_gmv":0,"t7_gmv":0,"t15_gmv":0,"t30_gmv":0,"merchant_photo_impression_1k_cost":0.0,"merchant_photo_click_cost":0.0,"merchant_impression_1k_cost":0.0,"merchant_click_cost":0.0,"order_cost":0.0,"roi":0.0,"t1_retention_ratio":0.0,"t7_retention_ratio":0.0,"t30_retention_ratio":0.0,"t0_roi":0.0,"t1_roi":0.0,"t3_roi":0.0,"t7_roi":0.0,"t15_roi":0.0,"t30_roi":0.0,"impression":0,"photo_click":0,"photo_click_ratio":0.0,"click":0,"actionbar_click":0,"action_ratio":0.0,"play_3s_ratio":0.0,"play_5s_ratio":0.0,"play_end_ratio":0.0,"share":0,"comment":0,"likes":0,"report":0,"block":0,"negative":0.0,"merchant_reco_fans":0,"reco_fans_cost":0.0,"played_three_seconds":0,"played_five_seconds":0,"played_end":0,"live_played_3s":0,"live_event_goods_view":0,"live_reward":0,"live_comment":0,"live_share":0,"conversion_live_play_3_s_cost":0.0,"conversion_live_event_goods_view_cost":0.0,"live_event_goods_view_ratio":0.0,"reportDateHour":"2021-03-0500:00"}]},"request_id":"5ec6d47de07345ada69eee1b34586afc"}
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本文标题：快手广告投放：小店通转化数据报表
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